Books
Google Marketing
FrancoAngeli, 2010. A method for understanding the economic potential of search engines and turning visibility, demand and intent into commercial opportunities.
Buy on AmazonPUBLICATIONS
Practice, books and scientific research.
Our method does not come from slogans. It has been written, taught, applied and published through books on digital marketing and peer-reviewed research on the interface between accounting and marketing.
Books
The Customer Factory
White Rabbit Editions, 2019. Marketing as a system for acquiring customers, understanding them and growing their long-term value — the foundation of the approach developed through EmailGenius.
Buy on AmazonThe Accounting-Marketing Interface
A peer-reviewed study on Customer Profitability Analysis, information systems and the role of the controller. With Luca Ianni and Armando Della Porta, Management Control journal, FrancoAngeli, 2022.
Peer-reviewed research