GM
Books
Google Marketing
Franco Angeli Editore, fourth edition. A method for assessing market potential, winning top positions and turning visibility into contacts and sales. Includes a contribution by Massimo Marchiori.
PUBLICATIONS
Practice, books and scientific research.
The method does not come from slogans. It has been written, taught, applied and published: books on digital marketing and peer-reviewed research on the interface between accounting and marketing.
FC
Books
The Customer Factory
Edizioni White Rabbit, 2019. An integrated method that places customer value at the center: the theoretical root of what is now developed through EmailGenius.
The Accounting-Marketing Interface
A peer-reviewed study on Customer Profitability Analysis, information systems and the role of the controller. With Luca Ianni and Armando Della Porta, Management Control journal, Franco Angeli, 2022.
Peer-reviewed research