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PUBLICATIONS

Practice, books and scientific research.

Our method does not come from slogans. It has been written, taught, applied and published through books on digital marketing and peer-reviewed research on the interface between accounting and marketing.

Google Marketing book cover
Books

Google Marketing

FrancoAngeli, 2010. A method for understanding the economic potential of search engines and turning visibility, demand and intent into commercial opportunities.

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The Customer Factory book cover
Books

The Customer Factory

White Rabbit Editions, 2019. Marketing as a system for acquiring customers, understanding them and growing their long-term value — the foundation of the approach developed through EmailGenius.

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Scientific research

The Accounting-Marketing Interface

A peer-reviewed study on Customer Profitability Analysis, information systems and the role of the controller. With Luca Ianni and Armando Della Porta, Management Control journal, FrancoAngeli, 2022.

Peer-reviewed research