Marketing and performance
Channels, funnels, advertising, SEO, CRM, email marketing, metrics and return optimization.
TRAINING
Thirty years of experience, transferred to your company.
Operational programs for entrepreneurs, marketing teams, sales teams and management. Not abstract lessons: cases, tools, exercises and applications on real processes.
PROGRAMS
Practical training, organized by objective.
AI for business
Practical use of generative AI, automations, internal assistants and use cases for business departments.
Customer value
Segmentation, customer profitability, retention, reactivation and 1:1 strategies.
Strategy and numbers
Business models, KPIs, commercial control and the economic reading of marketing decisions.